The giant company is pioneering a two-lane drive-thru system in the Philippines to address the growing volume of customers ordering through the transaction option.
The new store at the Petron gas station is also Jollibee’s 1,200th store to date and 64th new store this year. It is scheduled to open nine more stores before 2019 ends and targets to launch around 100 more stores next year.
Mr. Villanueva said this feature is driving customers to order more in every transaction because they are enticed by the experience of tapping a screen to make an order.
“We’ve noticed that many of our customers enjoy and find it really convenient using our Self Order Kiosks. We are happy not only because these don’t just translate to more sales for us with increased transactions but an overall better customer experience to them,” he said.
The new Jollibee store is located at the Petron gasoline station along the southbound road of South Luzon Expressway.