Isetann Recto, once a prominent shopping destination in Manila, has undergone significant changes and faced challenges throughout its history.
About Isetann
Isetann (also known as Isetann Cinerama Complex and Isetann Recto) is a shopping mall located at C.M. Recto Avenue corner Quezon Boulevard and Evangelista Street in Quiapo, Manila, Philippines. The mall sits in the portion of Estero de Quiapo which became Roman Super Cinerama in 1964 and burnt down in the late 1970s.
Loading...
Originally known as Roman Super Cinerama, the mall traces its roots back to 1964 when it was established as a luxurious theater owned by the Roman and Rojas families. With its state-of-the-art amenities and grandeur, Roman Super Cinerama quickly became a landmark in the bustling district of Quiapo.
 |
| Roman Super Cinerama in its early years |
However, tragedy struck in the late 1970s when the theater was ravaged by fire due to faulty wiring, leading to its closure and eventual demolition. In its place, Isetann saw an opportunity to develop a modern shopping mall, acquiring the lot and commencing construction in response to the burgeoning retail landscape in Manila, epitomized by the emergence of SM City North EDSA.
The road to completing Isetann Cinerama was fraught with challenges, including delays caused by protests, political upheavals such as the People Power Revolution, and the tragic events of the Mendiola massacre. Despite these setbacks, construction eventually concluded, and the mall officially opened its doors to the public in April 1988, marking a new chapter in its storied history.
Over the years, Isetann Recto thrived as a popular shopping destination, attracting shoppers with its diverse array of retail outlets, dining establishments, and entertainment options. The mall's four movie theaters managed by Cineworld Cinerama Inc. also became a favorite destination for cinephiles seeking the latest blockbuster films.
 |
| Isetann as seen from C. M. Recto Avenue |
However, in 2019, Isetann Recto faced a new challenge when it was ordered to close by Manila Mayor Isko Moreno due to various infractions, including misrepresentation of business area and questionable number of employees. The closure was prompted by a memorandum from the city's Bureau of Permits, citing violations related to the mall's business operations.
Among the issues raised were the mall's registration under Tri-Union Properties, which allegedly leased multiple stalls and spaces without proper business permits, and the misrepresentation of its actual business area. Additionally, concerns were raised about the sale of secondhand mobile phones within the mall, with Mayor Moreno issuing a ban on such sales and threatening further closure if the mall was found to be harboring vendors of stolen goods.
In response to the closure order, Isetann Recto settled its tax deficiency and secured proper business permits, allowing the mall to reopen its doors to the public. The closure served as a reminder of the importance of compliance with local regulations and highlighted the challenges faced by businesses in navigating the regulatory landscape.
 |
| Isetann in 2023 |
What to See in Isetann Mall Recto?
Inside Isetann Mall in Recto, visitors can find a variety of shops, dining establishments, entertainment venues, and other amenities. Here's what you can expect to see inside:
Retail Stores
Explore a diverse range of retail outlets offering clothing, accessories, shoes, electronics, gadgets, home goods, and more. From popular local brands to international labels, there's something for everyone's taste and budget.
Food Court
Enjoy a culinary adventure at the mall's food court, where you'll find a wide selection of local and international cuisine. Sample Filipino favorites like adobo and pancit, indulge in fast food options, or try out global flavors from various food stalls and eateries.
Restaurants and Cafes
For a more relaxed dining experience, dine at one of the mall's restaurants or cafes. Whether you're craving Filipino comfort food, international fare, or freshly brewed coffee, you'll find plenty of options to satisfy your appetite.
Supermarket
Stock up on groceries and household essentials at the mall's supermarket. From fresh produce and pantry staples to toiletries and cleaning supplies, the supermarket offers convenience and accessibility for shoppers.
Department Store
Browse through Isetann Department Store offering a wide range of products, including clothing, accessories, beauty products, home goods, and more. Shop for everything you need in one convenient location.
Entertainment Facilities
Have fun and unwind at entertainment venues such as arcades, karaoke bars, and cinemas. Catch the latest blockbuster films, challenge your friends to arcade games, or sing your heart out at a karaoke session.
Services
Take care of errands and appointments with the mall's service providers, including banks, pharmacies, salons, spas, and more. Access essential services conveniently located within the mall premises.
Stores in Isetann Mall
- Chowking
- Jollibee
- King's Dimsum
- Mercury Drug
- Dermstrata Skin Clinic & Spa
- Greenwich
- Silverworks
- Nike Stadium
- Penshoppe
Overall, Isetann Mall in Recto offers a dynamic and multifaceted shopping and entertainment experience, catering to the diverse needs and interests of visitors. Whether you're shopping for essentials, enjoying a meal with friends, or seeking entertainment options, the mall provides a vibrant and accessible destination for locals and tourists alike.
ATTRACTIONS TO SEE IN MANILA
Klook.comHow to Get to Isetann Recto
Getting to Isetann Recto is relatively easy due to its central location in Manila. Here are several ways to reach the mall:
Public Transportation
- LRT Line 2 (Blue Line): The most convenient option is to take the LRT Line 2 and disembark at Recto station. From there, follow the signs to exit the station and proceed to the mall, which is located nearby.
- LRT Line 1 (Green Line): Alternatively, you can take the LRT Line 1 and alight at Doroteo Jose station. From Doroteo Jose station, it's a short walk to Isetann Recto. Simply exit the station and head southeast along C.M. Recto Avenue until you reach the mall.
Jeepneys and Buses
Various jeepneys and buses ply the route along Recto Avenue and Quezon Boulevard, making stops near Isetann Recto. Look for jeepneys or buses with routes passing through the area and alight at the nearest stop to the mall.
Taxi or Ride-Hailing Services
You can also opt to take a taxi or use ride-hailing services such as Grab or Angkas to reach Isetann Recto. Simply input the mall's address (C.M. Recto Avenue corner Quezon Boulevard) into your preferred navigation app or inform the driver of your destination.
Private Vehicle
If you're driving to Isetann Recto, you can navigate using GPS or maps to reach the mall. Keep in mind that parking may be limited in the area, so it's advisable to arrive early or consider alternative transportation options.
Walking
For those in the vicinity, Isetann Recto is also accessible by foot. Simply walk along C.M. Recto Avenue or Quezon Boulevard until you reach the mall's entrance.
Whichever mode of transportation you choose, Isetann Recto's central location and accessibility make it a convenient destination for shopping, dining, and entertainment in Manila.
Despite its tumultuous history, Isetann Recto remains a symbol of resilience and adaptability, reflecting the evolving dynamics of Manila's retail and commercial landscape. As it continues to navigate the ever-changing economic and regulatory environment, the mall remains an integral part of the fabric of Recto and the broader Manila community.
Isetann Recto
Address: 1958 Recto Ave, Quiapo, Manila, 1001 Metro Manila
Mall Hours: 10 AM–8 PM daily
