Learn about Victory Liner, one of the biggest bus companies in the Philippines.
Victory Liner Inc. (VLI) is one of the largest provincial bus companies operating in the Philippines, servicing routes mainly to the provinces of Central Luzon which includes Zambales, Pampanga, Bulacan and Northern Luzon which includes Benguet, Pangasinan, Bataan, Nueva Vizcaya, Kalinga, Isabela and Cagayan.
The bus company played a major role in transport industry since it became the product of Japanese occupation of the country after World War II, with used Chevy trucks from the United States Army as their primary transportation fleet.
This was when young businessman, Jose Isaac Hernandez, found a business opportunity in the scraps that were left behind. Together with his brothers-in-law, Leonardo and Eugenio, they gathered parts to build a truck that could transport patis (fish sauce), bagoong (shrimp paste), and rice.
During this period, Jose, Marta, and Eugenio, together with the second generation, steered the company to become a dominant player in the transport industry. Jose chose Johnny, his son, to become the Operations Manager and eventually, President and General Manager. Johnny believed in the importance of safety so he implemented comprehensive training programs for drivers and conductors. He also rewrote a book about bus safety, as well as institutionalized a “running time” rule that allowed each bus’ speed limit to be closely monitored.
Today, Victory Liner has grown as one of the largest bus transportation business groups in the Philippines, servicing all key destinations in Northern and Central Luzon. Victory Liner deploys more than 900 buses in its daily operations. It is the sister company of Five Star.
For list of schedule and routes, visit Victory Liner Bus Routes, Fares & Schedules (with List of Terminals and How to Book Tickets Online)
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Popular Routes with Victory Liner
Travel Essentials
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- Stylish face mask
- Water container/tumbler to rehydrate
- Sunscreen for skin protection
- Goggles for swimming or snorkeling
- Travel backpack / luggage
- Reusable vacuum storage packs
- Selfie stick
- Acion cam
- Camping tent
- WiFi kit
- Power bank
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Victory Liner History
After the second World War, the US Military left their jeeps and trucks in the Philippines because the cost of bringing it back was too high.
This was when young businessman, Jose Isaac Hernandez, found a business opportunity in the scraps that were left behind. Together with his brothers-in-law, Leonardo and Eugenio, they gathered parts to build a truck that could transport patis (fish sauce), bagoong (shrimp paste), and rice.
However, after learning that there was a high demand for public transportation, Jose quickly changed his mind thinking that going in that direction would be a more lucrative business. He was right.
Early Years
Inspired from the Americans who made ‘victory’ a household word after the war, Jose, registered ‘Victory Liner’ under the name his wife, Marta, with the help of his friend, Santiago Crisostomo. Jose commissioned another friend, Po Chuan, to build a truck that was open on both sides to accommodate more passengers.
The first terminal was located along Azcarraga (now Claro M. Recto Avenue) corner Juan Luna Street in Divisoria with a bus route to and from Batangas Pier to Divisoria, and later, Olongapo. Jose was the first driver and mechanic, while his brother in-law Leonardo was the bus conductor.
“We profit most by giving the service that is best.” was the slogan they lived by in the 1960s. At this time, Victory Liner, Inc. already proved to be one of the more reliable public transport companies in the Philippines because of its clean buses, terminals, and courteous and properly groomed crew.
A decade later, Victory Liner, Inc. transferred to its current location along the north end of EDSA, near the Balintawak Bonifacio Monument. During this time, the second generation Hernandezes began getting involved in the company. They suggested ideas for innovation and expansion like setting up a fleet of provincial air-conditioned buses and providing radio communications equipment.
INDUSTRY DOMINANCE AND FRANCHISE INNOVATION
The arrival of the 80s and 90s marked the time Victory Liner, Inc. raised the standards in the provincial bus transport industry. The company embarked on the construction of terminals, meal stops, refueling stations, and rest areas for passengers and crew along Epifanio de los Santos Avenue (EDSA) in Pasay and Quezon City, and Rizal Avenue in Caloocan City
During this period, Jose, Marta, and Eugenio, together with the second generation, steered the company to become a dominant player in the transport industry. Jose chose Johnny, his son, to become the Operations Manager and eventually, President and General Manager. Johnny believed in the importance of safety so he implemented comprehensive training programs for drivers and conductors. He also rewrote a book about bus safety, as well as institutionalized a “running time” rule that allowed each bus’ speed limit to be closely monitored.
Today, the second and third generation Hernandezes work together to run the family business.
Looking back, Victory Liner, Inc. took half a century and three generations to become a formidable bus company and the finest in the industry.
As the company celebrates more than 70 years of service and breakthroughs in transportation and energy sources, Victory Liner continues to live its vision of being “the transport company of choice” and to “move people better and safer by providing quality transport service.”
Victory Liner Route Map
Here's an overview of all Victory Liner bus routes:
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| Victory Liner Route Map |
Victory Liner Popular Routes
ATTRACTIONS TO SEE IN MANILA
Klook.comVictory Liner Cubao Bus Terminal
Address: 683 EDSA, Brgy. Immaculate Concepcion, Cubao, Quezon City
Tel. No.: Ticket Booth - (02) 727-4534 / (02) 727-4646 Shipping - 0998-591-5057
Victory Liner 24/7 Customer Service Hotlines
Landline: +632 8842 8679
Mobile: 0998-591-5102
Viber: 0917-842-5463
Email: info@victoryliner.com
Victory Liner Social Media Pages
Facebook: facebook.com/victorylinerinc
Instagram: instagram.com/victoryliner
Twitter: twitter.com/VictoryLinerInc
ACTIVITIES AND TOURS IN MANILA
Victory Liner Updates and Promos!
Here are the latest news and updates from Victory Liner Bus:
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