In this guide, we’ll break down every way you can make money on Facebook, how to qualify, and how to optimize your content for maximum revenue.
Who Can Monetize on Facebook in 2025?
To monetize, you must meet Facebook’s Monetization Eligibility Standards, including:
- Being at least 18 years old
- Having a Facebook Page (not just a personal profile)
- Complying with Partner Monetization Policies
- Residing in an eligible country
- Use the Facebook Creator Studio or Meta Business Suite to check your page's monetization eligibility.
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Top Ways to Earn Money on Facebook
1. In-Stream Ads (Video Monetization)
Monetize long-form videos (3+ minutes) with ads that play before, during, or after your content.
Requirements:
- 10,000+ Page followers
- 600,000 total minutes viewed in the last 60 days
- At least 5 active videos
Types of Ads:
- Pre-roll
- Mid-roll
- Image overlay
CPM Range: $2 – $10+, depending on niche and audience
2. Facebook Reels Play Bonus (Short-Form Content)
Reels (60 seconds or less) can earn bonuses or ad revenue via the Reels monetization program.
Requirements:
- 5 original Reels in the last 30 days
- At least 100,000 Reels plays in the last 30 days
- Compliance with Meta’s Creator Policies
Bonuses vary—some creators earn $500 to $35,000/month during incentive periods.
3. Fan Subscriptions (Monthly Memberships)
Let fans support you monthly with a recurring fee ($4.99–$29.99/month) in exchange for exclusive content, badges, and perks.
Requirements:
- 10,000+ followers OR 250 returning viewers
- 50,000 post engagements in the last 60 days
- Or 180,000 minutes watched in the last 60 days
4. Stars (Tips from Viewers)
Fans can buy Stars and send them to you during live streams or Reels. You earn $0.01 per Star.
Great for:
- Gaming streams
- Q&A sessions
- Live performances or tutorials
Stars can be turned on even for smaller pages.
5. Branded Content (Sponsorships)
Collaborate with brands using Facebook’s Brand Collabs Manager. Share sponsored posts or videos that brands pay for.
Requirements:
- 1,000 followers
- 15,000 post engagements or 180,000 video minutes watched in the past 60 days
Branded deals often pay $100 to $10,000+ per campaign depending on your reach.
6. Affiliate Marketing on Facebook
Promote products and services through affiliate links in posts, Reels, or Stories.
- Use link shorteners or tracking platforms
- Best for niche pages (tech, beauty, fashion, fitness)
- Combine with Reels, giveaways, and polls for more clicks
Popular affiliate networks:
- Amazon Associates
- CJ Affiliate
- ClickBank
- Impact
- InvolveAsia
7. Facebook Marketplace & Shops (For Product Sellers)
If you’re selling physical products, set up a Facebook Shop or sell through Marketplace.
- Integrated with Shopify, WooCommerce, and Instagram
- Use live shopping events and product tags to boost conversions
How Facebook Pays Creators
Revenue Share: You keep 55–70% depending on the monetization type
Payment Method: Direct deposit or PayPal via Meta Pay
Minimum Payout: $100
Payment Schedule: Monthly, around the 21st
Tips to Maximize Facebook Earnings
🎯 Post Consistently
3–5 times per week with a mix of Reels, videos, and Lives
Stay on trend with audio, memes, and viral formats
📈 Know Your Analytics
Use Creator Studio to track watch time, engagement, and demographics
Identify your top content and replicate its success
🧲 Use Catchy Thumbnails and Titles
Just like YouTube, your visual hook matters
Test emojis, hooks, or questions in titles
🤝 Engage With Fans
Reply to comments and messages
Go live regularly to boost trust and build community
🚀 Promote Cross-Platform
Share Facebook content to Instagram, Threads, Twitter/X, and email lists
Embed Reels or videos on your website or blog
Frequently Asked Questions (FAQs)
1. How much can a Facebook creator earn per month?
Earnings vary based on reach, niche, and monetization methods.
Many creators combine Reels bonuses, fan subscriptions, affiliate sales, and Stars to boost income.
2. Can I monetize my personal Facebook profile?
No. Only Facebook Pages (Business or Creator profiles) can be monetized. You must convert your profile into a page or start a new one to begin earning.
3. Is it free to monetize on Facebook?
Yes. Creating a page and joining monetization programs is 100% free. Facebook takes a small percentage (usually 30%) of things like Stars or fan subscriptions.
4. Do I need to post videos to earn?
Yes, videos are the primary path to monetization—especially for Reels, in-stream ads, and Stars. Text and photo posts alone do not earn ad revenue.
5. How long does it take to start making money?
With consistent content and promotion, creators can reach monetization thresholds within 30 to 90 days. Viral Reels or Lives can accelerate the process.
6. Is Facebook monetization available in my country?
Facebook monetization is supported in 100+ countries, but features like Stars or Subscriptions may be restricted in some regions. Check your eligibility in Creator Studio > Monetization.
Final Thoughts
Facebook in 2025 is more than a social network—it's a fully-fledged creator economy. From Reels bonuses to Stars, affiliate sales, and brand deals, there are endless ways to build a real income stream on the platform.
Success on Facebook comes down to:
- Consistency
- Creativity
- Community engagement
- Cross-platform promotion
Whether you're a content creator, a business owner, or someone looking to earn from your passion—Facebook offers a scalable, low-barrier opportunity to monetize your voice.
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